SalesHQ

"I always hear people talking about how e-mail is today's 'killer app,'" my coaching client Janice told me when we were discussing ways of making contact with prospects. "But I'm afraid that people will think I'm spamming them if I try to e-mail them when we haven't met yet. I know I hate spam with a vengeance!" "You're not the only ...

Small-business owner Julie Ruvolo is certainly tech savvy. She worked in ad sales and strategy for digital media companies AdBrite and DivX, and as a freelance writer for interactive media publisher iMedia Communications. In 2008, she co-founded Solvate, which helps folks find "virtual assistants" online that help with administrative tasks such as bookkeeping and travel planning. Ruvolo uses many gadgets to ...

The explosion of online social media can feel daunting. Not only do you have to figure out how to use Twitter, you have to figure out how to use it effectively. Is Facebook a prospecting gold mine or a monumental waste of time. With new web technologies cropping up almost every day, it is even harder to figure out which ones ...

What happens when a potential customer finds your website, only to realize your company does not sell what there looking for?  Do you leave them with a good feeling? Probably not, if there looking for something else, you have just wasted there time. The customer then leaves with a “bad taste” remembering that when they visited your store front on-line, they did ...

How much of your day do you spend on the phone? How about checking and answering e-mail? As important as your laptop or desktop may be, your smartphone has arguably become the most important tool in your personal tech arsenal. The right one can make you more efficient, better connected, and more attractive to the opposite sex. (Well, two out of ...

Today your front desk secretary who operates your customer service account on Twitter can have a larger positive impact on your brand than the transit ads you run, or the direct mail campaigns you execute. A junior executive who lands on a competitor’s blog and posts the wrong comments can undo your positive branding and marketing efforts in one click as ...

1. Identify Your Goal Getting on FaceBook, because some marketing guru said you should is a bad idea. Blogging, because your competitors are, is equally bad in its strategic significance. Here are some good examples of annual goals: “To increase staff recruitment by 5% this year through engaging 18 to 23 year old men and women in BC through interactive blogs, ...

*Pelin Wood Thorogood of Aegean Group* spoke about how Marketing can significantly increase the number of qualified leads with the same marketing budget. *Critical to success is implementing a culture of measurement*. She recommends tracking the following statistics be analyzed in the Marketing Dashboard are how campaigns were performing, cost per impression, cost per click, cost per conversion and lead scoring. ...

InfoNow Corporation, the leading provider of SaaS-based channel solutions, today ushers in Channel Performance Optimization to help customers understand every channel business process, relationship and interaction in real-time, while delivering the insight to find and implement the optimal mix of channel actions to achieve sustainable competitive advantage. In support of Channel Performance Optimization, InfoNow is also introducing InfoNow 2.0, the next ...

Online retailers believe they are in a better position to weather the recession than bricks-and-mortar-only stores, and that stepping up their online marketing efforts is one way to gain on their competition. This strategy, according to a study released this week, manifests itself in multiple ways, including: • Shifting marketing plans from traditional advertising to social-networking sites such as Twitter and ...

Over the last few years, laptops have become powerful, portable, and inexpensive enough that it's easy to get by without a desktop machine. As laptops have become more of a default than a luxury, the range of features, models, and prices has expanded greatly. Sorting through all those options isn't always easy, but these 10 rules for laptop buying should help ...

On this starting block the hare always gets out first - And right next to the hare, the Tortoise is patient.

InsideView today announced the immediate availability of real-time social media monitoring on Twitter and Google Blog Search along with Compete.com Web statistics, in all major Customer Relationship Management (CRM) applications through the company's leading Sales 2.0 application, SalesView. The new SalesView "Buzz tab" is the first instance across all platforms where intelligence gleaned from Twitter and other forms of social media ...

Recently I had a talk with a wonderful lady who has been a successful marketer for many years. She was lamenting all the commotion with Twitter, Facebook, Email, LinkedIn and social networking today. She commented that she likes to connect by talking with people on the phone — “real communication” is what she called it. I understand where she’s coming from ...

Inertia Beverage Group has launched INSITE, a web-based direct sales community for users of its REthink EngineTM direct sales platform. Built around a social networking frame, INSITE gives Inertia clients access to comprehensive support documents and instant online access to support staff. INSITE also includes forums and user groups where Inertia clients can interact with each other and discuss marketing and ...

 The Undefined Bridge that merges online retailer & the consumer's in-store purchase.

Get Ready for Microsoft's Big Comeback "The recession is bad. And it could get worse before it gets better. But the downturn will end. And when it does, the consumer electronics and IT industries will look very different from those that entered the recession in late 2007. There will be winners and losers — many companies that have been with us ...

On Monday Nigel Edelshain discussed how important embracing social media will be for sellers of the future. And by future, Nigel wasn’t speaking of the distant future; he was referring to the relatively immediate future. His contention is that those sellers who don’t embrace social media and learn how to connect with their prospects via these technologies will be left in ...

Russell Leff said he can handle making Southern Nevada a global source for rechargeable, biodegradable batteries. Writing a business plan and getting it to investors is another story. "The hardest thing I've ever done is put together a business plan," said Leff, whose company, Foxx Power, makes batteries for everything from golf carts to power tools. Leff, who wants to move ...

Facebook, MySpace, Twitter, Bebo, Linkedln, YouTube - how many of these inescapable social media platforms have you signed up to? One or two, perhaps? Unfortunately, this is simply not good enough. Because far from being the waste of time you perhaps berate your staff or your teenage children for perusing endlessly, social networks are actually an innovative way of bringing benefits ...