SalesHQ

Sales Tips >> Browse Articles >> Communication

All Customers Ever Want Are The Five Rights, Preferably In Order

Featured Author:

Jonathan Farrington

Jonathan Farrington is a globally recognized business coach, mentor, author and consultant, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels.

Formerly, Jonathan was the Managing Partner of The jfa Group which he established in 1994 and then early in 2007, Jonathan formed Top Sales Associates (TSA) to promote the very best sales related solutions and products. TSA is now a subsidiary of <a href= “http://www.thesalescorporation.com”>The Sales Corporation based in London and Paris, where Jonathan is the Chairman.

<a href= “http://www.jonathanfarrington.com”>The JF Consultancy, launched early in 2008 and Jonathan’s highly popular daily blog for dedicated business professionals can be found at www.thejfblogit.co.uk

More articles from this author:

• How To Develop A Consultative Sales Approach
• Dealing with Ditherers
• Believe Me, Every Customer Is Important

Handling any sort of conflict requires you to draw on all your resources, your communication skills in particular.

The reality is that we all have many communication skills but don’t always use them effectively and certainly do not take the opportunity to improve them as often as we should.

We relate to people on two levels:

Consciously: when we carefully select our words, gestures and behaviours.

Subconsciously: when unknowingly we send out subliminal messages. These often have the most impact on people and can make them feel uncomfortable

Listening Skills:

There are two aspects to communicating: receiving and sending messages i.e. it is a two way phenomenon.

Would you say you are a good listener? Consider the following questions:

If so, you need to work on your listening skills. Or:

• Do you stay focused when another person communicates with you?
• Do you make notes, give good feedback and demonstrate that they have your full attention?

Showing people you are listening by nodding and asking questions is a good way of demonstrating that you are taking them seriously and interested in what they have to say.