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The Two Most Powerful Words in Sales

Featured Author:

Lee Salz

Lee B. Salz s a sales management guru who helps companies hire the right sales people, on-board them effectively, and focus their sales activity using his sales architecture® methodology. He is the President of Sales Architects , the C.E.O. of Business Expert Webinars and author of “Soar Despite Your Dodo Sales Manager .

Lee can be reached at lsalz@SalesArchitecture.com or 763.416.4321.

Business Expert Webinars is the leading provider of business eLearning programs. With content for everyone in the business setting, these live events are designed to help you take your game to the next level without breaking your wallet. Visit BusinessExpertWebinars.com today

More articles from this author:

• The Sales Person's Kryptonite: the RFP
• Secrets Buried In a Sales Person's Resume
• Beware of Hiring Your Competitor's Sales People

So, the title pulled you in because you think that someone has found a new formula for water…that there are two words that you can say that will skyrocket your revenue and commissions. The title referred to these words as “powerful” so they must be new, since you haven’t heard them before. Perhaps, these words are a deceptive trick that hypnotizes prospects into pulling out their credit card to buy from you.

Well, these two words are not ones that you can ever say to a prospect, but they are guaranteed to drive your revenue and income. Yes, you read correctly…guaranteed. Who would be crazy enough to say “guaranteed” about two little words? Well, it’s not crazy. In my travels working with thousands of sales professionals, I’ve found a common thread in those who are tremendously successful. That thread comes down to two words on which they base their entire sales career.

Many think that the rock star sales people are born with a gift of gab and that makes them a success. Not true, these two words can be taught to any sales person and they can effectively include them in their selling repertoire.

Enough mystery, the two most powerful sales words are synergy and priority.