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9 Ways to Create a Positive Customer Experience

Colleen Francis

Success in sales depends directly on your ability to make yourself likeable, and create a positive experience for your customers. The following 9 Tips are some of the best – and easiest – ways I know to help you create a more positive customer experience:

1. Love what you sell, the company you work for and the customers you serve. If you are truly passionate about these three things, your willingness to help your customers solve their problems will shine through. Customers will believe your sincerity and be captivated by your excitement. In short – you will be fun to work with. Our studies show that customers prefer to buy from sales people who overtly show that they believe in the products they sell, and the companies they work for. Choose to be honest, open and empathetic to your customers’ needs, and you will experience consistent sales growth, build an excellent reputation and become one of the top performers in your field.

2. Be empathetic and compassionate. Truly care about your customers, and remember that no matter how good an actor you are, faking it simply won’t work. Ask questions, take notes and lean in to show that you’re engaged in their answers. When you take an interest in people, they remember you – and when people remember you, it’s good for business.

3. Add value and give first. Share your network of contacts with your customers, and don’t expect them to give you their business without you giving them something first. I don’t mean give away free product in the hopes they will buy more. Instead, give away things that increase your value – like a referral to a partner of yours, a solution to a business problem that you read about or heard from someone else, or even help finding a new dentist!

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