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7 Marketing Techniques to Attract Clients
Fiona Hudson-Kelly | Training Journal
With the global credit crunch biting hard, companies often feel pressured to spend more money on their marketing in the hope that they will get noticed in a crowded market space. There is another way!
1. Know Who You Are Trying to Attract
It sounds simple but who precisely do you want as your clients? What are their characteristics? Break the market place down into a grid, horizontally list one characteristic, such as industry sectors, and vertically another key characteristic, such as occupations. Then try to break it down further into geographical location or company size. Continue until you can see the type of client you want to attract and how you can relate to them.
