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Sales Lessons from Guerrilla Marketing

Principles: Create shock and awe.

People love surprises! Put on the thinking cap of a prankster and imagine how you can shock and awe your community when they least expect it. Now you are thinking like a guerilla marketer, and you don’t need to spend a lot of money to get a big rise out of people.

Get ‘um when they are in the middle of a routine activity (such as walking to work). These videos demonstrate how a little creativity in a display can make your brand memorable. Notice in the second video, Google probably didn’t spend much on their set up, but have people snapping photos!!!! That’s free marketing.