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Sales Lessons from Guerrilla Marketing

Kit Richert | SalesHQ


Principles: Create shock and awe.

People love surprises! Put on the thinking cap of a prankster and imagine how you can shock and awe your community when they least expect it. Now you are thinking like a guerilla marketer, and you don’t need to spend a lot of money to get a big rise out of people.

Get ‘um when they are in the middle of a routine activity (such as walking to work). These videos demonstrate how a little creativity in a display can make your brand memorable. Notice in the second video, Google probably didn’t spend much on their set up, but have people snapping photos!!!! That’s free marketing.

Creative Displays
Google in Berlin
A Bold Play By Nike

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