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Eight Reasons Why Salespeople Fail
Jonathan Farrington
The responsibility for ensuring that every member of the sales team is successful and performing at optimum levels lies entirely with management and below are the eight reasons why sales people fail. In fact, I usually ask just three very straightforward questions, in order to identify why a salesperson is underachieving i.e.,
Are they visiting/talking to enough clients/prospects? In other words are they pro-active and are their activity levels high?
Are they talking to the right people within those client/prospect organizations? Are they able to penetrate the formal DMU (Decision Making Unit) and get to the MAN?
Are they saying/doing the right things? This really means – how strong are their selling skills?
However this list, whilst not exhaustive, remains extremely accurate and as I said earlier, management has total control over each of these, including the last one!
1. Wrong or no selection process - The wrong person for the position
2. Wrong or no training - Insufficiently developed
3. Wrong or no planning - Expected to do all of their own planning
4. Wrong or no supervision – Left without competent supervision
5. Wrong or no motivation - Not properly motivated to meet objectives
6. Wrong or no stimulation – Not stimulated by appropriate incentives
7. Wrong or no evaluation – Not regularly appraised against a set of agreed objectives
8. Wrong or no executive action – Not adequately supported by a competent manager
If you are a sales manager, consider your part in this equation. According to these criteria, do you feel your current team poised for success? Hopefully you can say yes! If not, this list will hopefully draw attention to how you can help your team exercise their potential. Your wallet will also thank you!
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metot
3 months ago
222 comments
So much to learn:)
tiff721
5 months ago
12 comments
I think that your sales manager can be a great asset. But I am not currently working for a company in which I have the support of a sales manager. So I go and search out my own motivation and training on sites like this. I take from it what I need and surround myself with a network of successful sales people in other industries to feed off. So in essence we are all responsible for our own successes and should learn from all of our failures in order to be better at what we do! If you don't learn from your failures, you will likely continue to fail! Happy selling :)
RalphRoath
5 months ago
48 comments
Although it hurts. It is true.
MohammedAarifAli
7 months ago
2 comments
Good Analytical Reasearch done & motivated points suggsted to our sales team for their efficint working in these competitive environment ! Thank you very much 4 ur expert practical way of assence of sales / Marketing !
Your's Mohammed Aarif Ali
Sales Engineer
M/s Kranthi Associates
N T P C , Ramagundam
GAMEGURU281
7 months ago
14 comments
This was some good info. Helps me consider my own managment skills. Maybe I should email this to some assciates and see if they will understand why I do so well.
The1Fazz
7 months ago
42 comments
Very concise, and very useful. I would like to thank the author, Jonathan Farrington, for this tidy article! Although heavily researched - or rather, descriptive - articles/pieces-of-information are very practical and beneficial to our knowledge, research does indicate that it is easier and thus sometimes more productive, to provide incisive information in a neat package rather than the entire document, with all details included.
As a personal, additional message, I would like to recommend to the community that whenever one of you comes across an article particularly pertinent to you, that you somehow save the information somewhere, in whatever format or layout suits you and your individual needs.
Make a point sometimes to go back, review, and possibly meditate on a selected topic, throughout the day. Setting a "theme" for a day can prove quite relaxing even, and not to mention, a very fruitful way to achieve goals.
Hmm. Perhaps I should write an article to this regard?
Andra
7 months ago
2 comments
Great article, Great comments. But I think Failing is not that bad. IT should make you more full of ambitions, look for ways to communicate with your client or with your manager.
maheshsaham
7 months ago
4 comments
Very good info ! You ensured that all parameters are addressed.
Blend of all factors necessary to optimize resources within.
ambra941
7 months ago
4 comments
If you have a skilled sales person with the right processes in place including training, management accessibility, motivational stimuli and evaluation, you've got a President's Club member sitting in your lap. Don't waste this person--support him/her.
Levin
7 months ago
4 comments
No one plans to fail but many fail to plan. In many cases, I underachieved because I failed to plan.Now I am spending a great deal of time planning so I do not fail. If a sales person is not getting enough appointments and he has contacted as many people as he should have, he should proactively seek the counsel of a sales manager. The same can be said of when he feels he as not gotten enough training or when he has not recieved enough assistance in planning. Only when a sales manager does not find enough time to help his sales people in these areas after the sales people have asked for additional assistance, can the responsibility for failure be shifed to the sales managers adn/or his supervisors.
Unfortunately, most successful sales people succeed in spite of their sales managers lack of support, not because of it.
ngrojas
7 months ago
12 comments
These are all valid points that can be controlled by a sales manager to varying degrees; however, it is ultimately the company's culture, product development, sensitivity to customer needs, and compelling competitive advantages that allow even the best execution of these activities to yield successful sales results.
grotondo
7 months ago
30 comments
Nice group of comments here - though I'd add a few more. Who knows if my former employer or sales manager reads this ......... All companies think their way of doing this is the right way - or at least, they have the right to do things as they see fit. I will be very cautious about ever working for a family owned business
from this point though, unless the family is off-premises and not active in the day-to-day stuff. I'll leave it at that.
inspiraysean
10 months ago
70 comments
#8 is a huge factor! A sales manager who is genuinely interested in the success of his/her staff will do whatever it takes, go above and beyond for their team!
xpepcman
10 months ago
16 comments
There is good information here. I also agree in that some of the reasons could have been developed a little further, maybe I missed where the article expanded. It does give a person an idea of where to look and to identify any problem in their situation.
kenmvms
about 1 year ago
12 comments
I agree that the sales manager has influence here, but it's hard for me to exonerate myself and all other adult humans of their responisibility because they work for a bad and/or unskilled manager. If this list is true, what do we say about who hired the sales manager? Perhaps the sales manager needs proper stimulation, motivation, training, etc. If we follow this path of abdicating responsibility for our actions to those above us, the blame keeps getting shifted.
Again, I resonate with the author that the sales manager has influence, and a certain amount of responsibility inherent in his position, but I wish he could have focused more on how we can take responsibility for our actions in the presence of an imperfect sales manager.
Thanks to the author for his time and thoughts. Appreciated.