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4 Ways to Connect Emotionally
Featured Author:
Colleen Francis
For over 15 years, she has studied the business habits of the top 10% of sales performers in organizations of all sizes and shapes-from Fortune 500 companies to small businesses. Through her company, Engage Selling Solutions, Colleen has condensed that winning formula into an internationally acclaimed sales-training approach, helping sales and marketing professionals everywhere achieve their maximum potential.
Colleen provides sales seminars and training, in addition to her popular coaching program, and delivers immediate and lasting improvements to sales results and the bottom line. See how Colleen can help you sell more in less time at www.EngageSelling.com
More articles from this author:
Colleen Francis
Human beings are hard-wired to be receptive to the power of compelling stories. As one writer recently quipped to me: storytelling is a lens through which we can catch a glimpse of the lives of others as well as mirror of our own. When you share with your customers your own stories of challenges you’ve encountered in business—even mistakes you might have made in the past—it humanizes who you are. It helps remind others that you’re not all that different in terms of your aspirations, goals, as well as in terms of what you worry about.
