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5 Best Sales Authors of Alltime


Jeffrey Gitomer

Gitomer is an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. He lives with his family in Charlotte, North Carolina. He has has written nine books, including New York Times best sellers, The Sales Bible and The Little Gold Book of YES! Attitude. His most successful title, The Little Red Book of Selling, has sold more than two million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time.

Author David Dorsey writing in The Wall Street Journal comments: “What’s especially solid about Mr. Gitomer’s books is their grounding in ethics. Success, for him, comes from the heart. He reminds us that top sales reps don’t peddle; they solve problems and make customers laugh while offering them something they genuinely need. If you want to be the best salesperson, first you must be the best person.”

Gitomer is the founder and president of TrainOne, Inc., which provides classroom and online training in sales, customer loyalty, and personal development. Gitomer also writes a syndicated column, Sales Moves, which is published worldwide in American and European business journals and newspapers, and is available online at He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers. He has been a contributor to Entrepreneur Magazine, and many other business publications.

Essential Reading:

Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from.

Salespeople want answers. That’s why the Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment – and for the rest of their lives.

In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success – long term, relationship driven, and referral oriented – nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.

People don’t like to be sold but they love to buy has become more than Gitomer’s registered trademark- it’s a mantra. A mantra every salesperson needs to understand at the core of his selling success. Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.

There are 12.5 powerful principles of sales mastery. These principles are at the heart of sales success. They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission). Other chapters include; What’s the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain “How to Make a Sale.”

This has a companion book, The Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money.

Classic Gitomer Quotes

“Obstacles can’t stop you. Problems can’t stop you. Most of all, other people can’t stop you. Only you can stop you.”

“Failure is not about insecurity. It’s about lack of execution.”

“You don’t earn loyalty in a day. You earn loyalty day-by-day.”

“Your job is to meet the right people and read the right books”

“Master the web and you will master your universe – and your (on-line) bank account.”

“When you begin to give value to the world, somehow the people you affect will find a way to tell you. Even if it takes a couple of years.”

“Writing is a key differentiator. I’ve used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence”

Other Titles by Jeffrey Gitomer:

The Sales Bible: The Ultimate Sales Resource
Little Red Book of Sales Answers
Little Black Book of Connections
Little Green Book of Getting Your Way
Little Gold Book of YES! Attitude
Little Platinum Book of Cha-Ching
Little Teal Book of Trust Customer Satisfaction is Worthless, Customer Loyalty is Priceless
Knock Your Socks Off Selling