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5 Best Sales Authors of Alltime


Brian Tracy

Brian Tracy is one of the top management consultants, trainers and speakers in the world. He addresses many thousands of managers in corporations large and small, all over the world, each year, on the subjects of strategy, management, personnel selection, hiring, firing and motivating people.

Brian Tracy has written 16 books and produced more than 300 audio and video programs, some of which have been translated into as many as 20 languages and are offered in 38 countries. He speaks four languages and has spoken on management subjects in 23 countries. He is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Essential Reading:

Be a Sales Superstar
Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self-esteem is to success. Offering readers a wealth of practical, proven advice on becoming top-notch in the field, the book’s chapters include “Become Brilliant on the Basics” and “Use Educational Selling with Every Customer.”

Classic Tracy Quotes

“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ’What’s in it for me?’”

“Your company’s most valuable asset is how it is known to its customers.”

“You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.”

“The more you seek security, the less of it you have. But the more you seek opportunity, the more likely it is that you will achieve the security that you desire.”

“The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility for every part of their life.”

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.”

“Whatever you believe with feeling becomes your reality.”

“Whatever we expect with confidence becomes our own self-fulfilling prophecy.”

Other Titles by Brian Tracy:

The Psychology of Selling
The Art of Closing the Sale
Advanced Selling Strategies
Speak to Win: How to Present with Power in Any Situation
Flight Plan: The Real Secret of Success
Million Dollar Habits
The 100 Absolutely Unbreakable Laws of Business Success
Eat That Frog!: 21 Great Ways to Stop Procrastinating