All About Selling >> Pitching & Closing >> When do you stay persisitant and when do you throw in the towel?
When do you stay persisitant and when do you throw in the towel?
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Posted about 1 year ago I'm relatively new to sales, and still trying to find my groove in terms of knowing when to give up on a prospect. I think I give up too early, at least thats what my coworkers tell me. But it just seems like my prospects are beyond reach so I don't want to bug them. Any advice? |
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| Posted about 1 year ago I'm also new, so my advice may not be proven through years of trial and error. But what i've done with prospects that seem to be reluctant to speak, is to say less about the sale. If I do get the person on the phone, i'll thank them for taking the time to speak with me, and my eagerness to help them -when- they have a need for me. I feel like it puts less emphasis on "buy now" and more on "buy from me". I'm no expert, but i'm starting to see what works for me. |
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| Posted 2 months ago Your not bugging them. You have to be persistant for the prospects sake. The value of the service/product make need to be explained better. You must make the prospect feel that he/she can trust that you are providing them with a product/service that has value and fills their need. I use what i call "bring forward files". I will ask the prospect when would be good to call them back when I am not able to speak to the person who has the final word. I can usually get a turn around time of one week normally and close the deal. Sometimes we don't get the deal because we are not talking to the appropriate person in the first place, and that alone can be a challenge. |
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| Posted 2 months ago Sellarina, are you talking about on the phones or face to face. If your using the phone and they hang up it's usually the first sign that they may not be interested. In phone sales you have NSR (Natural Sales Resistance) which is just a brush off. It happens in the first 20 seconds. You keep going here. In face to face body language is important. If you SEE they are not into it, it may be time to pack it in. However, there is a lot more to this topic. Remmber one thing: IT'S ALL ABOUT HAVING A PMA! |
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| Posted 2 months ago Sell- Greatly depends on who you gave up on? Recetionist? Keep calling. DM? What were the objections? How were they handled? Conditions? SOME cannot be overcome. Getback has good point! NSR is NORMAL! A good example of this (in direct sales) is when we go to buy clothes and the sales rep asks us if she can help us and we say "no thanks, just looking" That's Natural Sales Resistance! Of course we went there to BUY. Don't give up until you understand why they are not buying or not interested. That's minimizing a lot, however, when you are new, you have to keep trying, and yes, you will make "mistakes" but so what, what's the worst that can happen at this point? They hang up, if you are on the phone, or ask you to leave if you are in the building! Again, I know this is minimizing, check your script and see where you are being told "no" and work on this area for a stronger presentation. How good are you at qucik recovery? If not so great, then don't be afraid to tell someone you are new if you are on the phone, esp if you make a mistake. They may even help you. Just make sure yuu have a very good understanding of your PRODUCT. No excuse for not knowing it. Sales skills you need to work on everyday. You WILL get stronger and better. PRACTICE PRACTICE PRACTICE! Good Luck! And HAVE FUN!!!! Really, I MEAN it! HAVE FUN! Selling is solving peoples "problems" Oh, God, you made me say the "P" word! Seriously, have fun, study and know your product, all while having a GREAT Attitude and you will do GREAT! NEVER give up! MAKE it a Fantastic Day!
"What the mind can conceive and believe, it can achieve."
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| Posted 2 months ago My best advice do not give up until the client has made a decision too win whether it is from you or the next best thing. Each new question and information delivers a new decision to be made. However a decision is required when time is more than the dollars invovled. The time is now to grow and learn as much as possible. Take action and responsibility for your actions
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| Posted 2 months ago Rich, you may find this interesting. We worked with a company that had a VERY effective selling program. Though, I may not always have agreed with the owners hiring and firing practices (he was the toughest I have EVER seen in my life! You don't meet your quota for one day, and you did NOT come back the next! No EXCUSES!) ZERO! the supposedly "new" leads " (I say supposedly, because it was all mind and mental, very few leads were NEW, but when the TM's beleived they were, they worked them differently. These leads were worked and reworked and reworked. Sent all around the room, often as "new" leads! I know some of these leads were literally years and I mean YEARS old, where they were worked until they set the appointment! It was fascinating to see how many of these very worked leads, turned into sales. I agree, you would think that how much money spent marketing these people would be a concern, however the owner knew they would become appts and sales. Rich, this man made a tremendous amount of money in a very short period of time. The good news is, although he was VERY tough on his reps, he paid them well above average in commissions, (the ole Henry Ford philosophy), and it worked. I understand how he worked this program, and it made not only him, but those that were "strong" or "professional" enough to stay, a LOT of money. Possibly it has to do with the product. I am certain not ALL products could work this way. I'm going to have to think about that. Why would it NOT work? This is just fyi on WHEN is a lead dead? lol? What an expression. . MAKE it a Fantastic Day!
"What the mind can conceive and believe, it can achieve."
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| Posted 2 months ago I have belief with the quick firing and not wasting time. Where I do not believe in this philosphy is when an organization does not have proper training. A two week training period is not enough it must be on going. I think his style would depend on the type business. I know I do not want 6 calls for insurance especially when I inform them I am happy with what I have.However a fastner company to a manufacturing plant relentless persistence is required. The time is now to grow and learn as much as possible. Take action and responsibility for your actions
Join me at http://twitter.com/rich34232
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| Posted 2 months ago Rich, agree 100% on quick firing! BT has a philosophy about letting help go that I like. You may have heard this before, it's close to this, . If you have an incompetent person on the payroll, and you keep him, who is really incompetent? (forgive me, I may not have the EXACT the word order, but I am darn close, lol, and like you, I'm not a fan of misquotes!) MAKE it a Fantastic Day!
"What the mind can conceive and believe, it can achieve."
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| Posted 2 months ago You know, one of the toughest things to get some employers to do is "quickly" let an employee go, especially when they KNOW they are not working out, or feel like they are going to terminate them, yet keep them on! I am all for giving someone all the help you can and then putting them to work and making them responsibile, however, when you KNOW you are letting someone go, and they suspect it, then the employer is making a HUGE mistake keeping them on the payroll! Or how about the guy that demotes an employee, cuts theri pay and hours, and expects them to perform better? Actually know a guy in your industry that did that, and the kid sat around day after day, and when he "clocked" out at the end of his 1/2 day, he was job searching. How could the guy not suspect this, and how could he have felt this was going to help the kid? It was totallly demeaning to the kid, he came in with a very bad attitude, probably stole the guy blind, certainly did not do much for customer service (how would you have liked to gotten him as you service man that day?) My partner/husband was hired to just do evaluations on the company, and he really tried to convince the young owner what a mistake it was, however the owner was very afraid of making decisions and just could not let the kid go. On follow up with the company, we discovered him and another "problem child" had left the company, but can you imagine how much business this young man cost himself by waiting until the two guys left on their own accord! He is now talking to my partner about coming back in for managment training, which he desperately needs. I feel sorry for him, and I know it's dumb to do so, but the young man inherited money and started a business, but his business sense is lacking and he is terrified of making mistakes. Gee, is he in for an awakening! This also goes under the heading of knowing when to throw in the towel! The young owner will need to learn a lot about hiring and firing in business. Can't blame him for having a soft heart, but he will need to"toughen" up! (Plus again, he is just afraid of making mistakes! Ugh! He needs higher power assistance! ) MAKE it a Fantastic Day!
"What the mind can conceive and believe, it can achieve."
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| Posted 2 months ago Claudia my experience with that kind of enviroment the owner /manager usually has to much loyalty to the employees. They become to personally invovled to see through the first row of trees. It takes them longer to realize the damage to their business more than the emotional feeling of the sense of loss. I am not the one who must have exact quotes by the way. I prefer to hear your own words rather than other peoples words the majority of times. Yep sometimes real quotes hit the homerun and can provide inspiration but I would rather still hear the words come out of the professionals mouths on how they really feel and not how someone else feels. The time is now to grow and learn as much as possible. Take action and responsibility for your actions
Join me at http://twitter.com/rich34232
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| Posted 2 months ago I used to work at a cutthroat company like that, glad I left, it was like hell in a concentration camp. Knowone gave a flying fig about anything. |
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| Posted 2 months ago Sellerina- there are statistics that state on average, it takes 5-8 calls before a prospect will engage you. I think the number is higher than that personally, but if you have done your job prospecting and you are fairly certain that your prospect is a "fit"- persistence *will* pay off eventually. Ideally, use a combination of methods to "touch" your prospects: phone calls, follow up emails, direct mailings, etc. - all this will help to get your messge across. Typically, if I dont hear anything from a prospect after 10 touches within a 8 week period, then I'll back off and keep them on "trickle"- one touch every 3-4 weeks. You will be amazed at how after awhile you'll suddenly hear from people out of the blue. Bottom line in sales: persistence pays off. Good luck! |
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| Posted 2 months ago Sellerina.... Ive been in Sales most of my 51yrs and believe that the key to sales is being consistant. If you have a product you believe in, then you MUST have the attitude of "they need this product". Stay in their face.... remind them how much $$$ they can make and remember their name. I had a lead I worked on for 5 years... even though he told me he was not going to add a new product intill fall... just before fall i sent him via FED EX overnite our beautiful broshure the week before fall. I stayed on this lead and didnt give up intill I finally met him at a show and asked him the simple words.... WHAT DO I NEED TO DO FOR YOU TO BUY MY PRODUCTS? he said he liked my attitude and we are now doing over 2 million a year with him. I was not going to stop persuing him unless he went out of business. TOP SALES LADY |
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| Posted 2 months ago Way to go Liz. It takes that constant sales will to make things happen. The time is now to grow and learn as much as possible. Take action and responsibility for your actions
Join me at http://twitter.com/rich34232
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| Posted 2 months ago wow, Liz your my girlfriend. So much like me. |
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| Posted about 1 month ago Top Sales Lady! Right on! It is ALL ABOUT ATTITUDE! MAKE it a Fantastic Day!
"What the mind can conceive and believe, it can achieve."
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| Posted about 1 month ago Wow. Everybody's on the mark. Topsaleslady, you've got me beat. My longest was a year, but it was a 4 million dollar deal. I closed it right before the company downsized the ENTIRE salesforce except one person, and then sold the company. They're now out of business, but the 4 million dollar pending order made them attractive enough for the owner to get the company sold. I only had a few years in sales at the time, and the project had been turned over to me by a "seasoned" sales rep. All of the old guys laughed at me for working it as long as I did. As someone said, devote the appropriate amount of time based on the potential gain, but no salesperson should be afraid to "get in their face", and push a little if you feel you're being stonewalled. |
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| Posted about 1 month ago Claudia - I wanted to also reply to your "it depends on who you're giving up on", statement. You are absolutely correct. I guess it comes down to making sure that if you're "giving up", that its on the right (decision making) person, and for the right reason. As an old timer who used to be able to actually speak with prospects in person, can someone enlighten me on how to get past the, "register your company on our website, and we'll contact you if we feel we need your services." I've "given up" on companies that employ that tactic. And yes, they use what I sell, and I've even called their security office before hours, their sales department, a variety of management assistants. Without an actual person's name, I'm not even allowed to present my offering. I once cold-called a company in person, that I had been struggling to do business with, and the receptionist finally gave me a name while telling me that he would be out for three days. I sat down on their couchm and replied, "That's fine, I'll wait." |
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| Posted about 1 month ago
rich34232 says ...
Rich it's interesting that you mentioned the 2 industries of Insurance & Fasteners. I have only sold 5 diferent products in my career and 2 were in those industries. I have found that in the fastener industry it depends on the Buyer. Some want you to call each day because they buy each day. Someone want you to call once a month. We have to know "Their " buying habits.I have always used the term "Be professionally persistent." By the way I will respond to "OUR" calling outs in an e-mail to you. After I make some calls. |
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| Posted about 1 month ago Getbackmack says ...
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| Posted about 1 month ago This "helpful" fella was definately persistant.
I have seen a lot of people walk away from situations like this. This should bring a good feeling to your day. If only we ALL were so 'nice & helful to each other! http://www.youtube.com/watch?v=ofpYRITtLSg This is definatley worth passing on to all of your friends & family. |
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| Posted about 1 month ago Getback that is you the sales person in you reflecting on calling as many times to one individual concerning the insurance company. I as a consumer do not want to be bothered at 7 pm once a month asking if I am happy with my insurance. I would think they should honor the request of put me on the do not call list. I as a sales person may decide to call as many times as I want or feel I can and try and persuade a client to move foreward today. The time is now to grow and learn as much as possible. Take action and responsibility for your actions
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| Posted about 1 month ago Sellerina, this is a very loaded question and definitely could be better answered with some more details of what kind of product or service you are selling as well as face to face or over the phone like one of the other posters mentioned. I'm going to make a few assumptions here and say you are selling over the phone and its an intangible product or service like insurance or financial services. First of all, the first 30 seconds of a phone is the most important and this is the part where you must build connection and qualify the prospect to see if they are open to your product or service or not. One of the best lesson I ever learned from my sales mentors like Dan Kennedy, is to qualify my prospect from the very beginning. As a question like, "If I can show you how reduce your businesses monthly expenses by 20%, would you be interested in finding out more?" If the prospect flat out says a definitive no, it's time to move on, because there are so many other prospects to sell to out there and there is no use beating your head against a wall convincing prospects to buy when they have no interest at all, no matter how much you feel your product or service is needed. Top sales people all know one thing, spend the majority of your time in front of people who are ready to buy right now. There may be some diferent opinions about this, but no one can dispute it is easier to help someone buy than it is to sell to them. You can take a mediocre sales person with a mediocre sales pitch and put them in front of a prospect that is open and ready to buy what they are selling and he will out sell the best sales person with the best sales pitch who is trying to sell to someone who is not open or ready to buy. So qualify, qualify, qualify first, this will save you a lot of time and headache. Now, if the prospect says anything but a definitive "No" to the qualifying question, it is your job to probe and find out their buying criteria and overcome there objections and turn each objection into a reason to buy. You must find out exactly what the issue your prospect is trying to solve and create pain and pleasure as a result of not solving their issue today and the result of solving the issue with your product or service today. Spend 80% of your sales presentation finding out about your prospect, their underlying issue, and how they make buying decisions, and 20% or less talking about your product and company. So in parting, qualify your prospect from the very beginning and find out if they are even open to your product, find out what issues they are dealing with and their buying criteria, showcase how your product or service will resolve their pain and give them pleasure, and then close them. If you have done your job in the first 3 steps, the prospects will close themselves. Happy hunting. Maximus |

Just kidding. But is is important to know what type of sales are you doing?