All About Selling >> Prospecting, Networking & Referrals >> Cold Calling: Dead or Alive?

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Cold Calling: Dead or Alive?

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Posted 3 months ago

 

There are lots of threads discussing cold calling strategies but I couldn't find one discussing alternatives. I'm hearing more and more people proclaiming the death of the cold call... but if that is the case what is replacing cold calling?


I'd love to start this lively debate!


For my 2cents you can read my blog post here: http://www.mywayinteractive.com:80/blog/2009/04/30/1241115660000.html


Chris Heggem
Marketing Manager
MyWay Interactive
www.mywayinteractive.com

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Rate This | Posted 3 months ago

 

 I thought the the cold call was replaced by the warm call.  Doing more research on your potential target and learning much more about them before your initial contact.  Using a much smaller but better defined net. 


Building Material Sales Rep
Brian Walker
SoCal

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Rate This | Posted 3 months ago

 

 Isn't the initial contact still a cold call? Yes, you know more about the prospect but the prospect doesn't know about you.


What do you do to warm a lead before calling?


Chris Heggem
Marketing Manager
MyWay Interactive
www.mywayinteractive.com