SalesHQ

i'll take a crack at this...

The marketing manager is like the navigater, who set's the corse to the destination of the captains direction who get's his orders from the ship owners.

The sales manager is the guy who shouts "ROW, ROW" to the sales people.

 I  view the  marketing  department as the portion of the organization that defines who the clients are and how to reach them with the branding.I view the sales department as the life blood of any organization finding those clients and guiding them with wants and needs while discovering more wants and needs. They must work hand in hand to fulfill the dreams (goals) of the organization.

 They must be combined with all facets of the business to make it work  and succeed.

goldsmith says ...

oh, the group more important than those 2 is administration and owners.

the most important group of all of course is the customers:)

The upside down organizational chart has the customers on top and the second level are the people that touch the customer, sales, service and customer support reps, the CEO and owners are on the bottom, other words the least important, you have to be a CEO with out a lot of ego but you do want your customers and field peope to feel important.

goldsmith says ...

jimdwalton says ...

goldsmith says ...

i'll take a crack at this...

 

The marketing manager is like the navigater, who set's the corse to the destination of the captains direction who get's his orders from the ship owners.

 

The sales manager is the guy who shouts "ROW, ROW" to the sales people.

goldsmith, I bet you as a sales manager taught your sales people how to row so well that all you shout is "WAY TO GO!"

i haven't reached perfection yet but I haven't given up. the goal i am trying to work towards is a company that run's it'slf and requires little or no input from me. or effort or time.  a boat with a motor and sat nav and small crew to mix mai tais and bait my hook and such:)

What a life, I would love that as well but then when you catch all the fish, what do you do?

The_Brooks_Group3810 says ...

 

It depends on the culture of the company.  McDonald’s is a marketing culture and drives sales … no sales force will effectively sell their product.  MetLife is a sales culture … marketing may help a cold call become a warm call, but it won’t generate the sales that a sales force will generate.  Marketing is building brand to the masses … sales is ‘down in the trenches’ one-on-one sales. 

Thanks for an excellent explanation, I wonder if the skills are transferable, other words, would a great marketing person be a great salesperson and would a great sales person make a great marketing person

goldsmith says ...

What a life, I would love that as well but then when you catch all the fish, what do you do?

 

jeeeezzzzz, their is so much to choose from from. their is hardly time for work as it is so, filling that gap shouldn't be hard.

So many guys i know who have land here don't get to enjoy it... they think that when they retire, they will move up and it's all good but, they are sooo addicted to making money, they don't have time to enjoy anything.. by the time they do retire if they haven't stroked out, have caner or heart problems or diabetes or otherwise have to be within a reasonable distance from a hospital, they get "stuck" where they are in their routine...  they have all the toys but no time to play

and, the few who finally beat the odds, good health and financially secure, by the time they get here, they are too old to do anything. fun and r&r  and the easy life is a lot of hard work.  so, if your going to do it jim, do it while your young and can enjoy it... just make your money when you get old and enjoy your health and youth now.

great advice

smile says ...

The marketer is the idea person who directs the sales people.  The marketer defines where and when to prospect.  They are the surveyers, the ones who know what is best for the companies goals from a branding point and how advertising should look to project the best company image.  The sales person is an extension of the marketer, the promoter, the one who explains why they should go for the product!  The sales person is the one who "works" the image passionately set by the marketer

Lori, very well put and understandable. Which one is more valuable?

Well, what organization are we talking about: large or small? In large, we could see the following scenario:

If there are no sales, there is no way to pay for the marketing guy(s). If the organization is large enough (has enough budget) to have a Marketing Manager along with Sales Managers, then they have to work as a team. This is not always the case and then the Marketing function is useless, but Sales function remains.

In industrial sales, there is one more important component in the marketing/sales question: the role of production. The sales people are on the street, hopefully feeding marketing with info as to what's selling or why it's not selling and what would sell, if we made it. But if production doesn't want to hear about it and you can't make them -  the sales people keep selling what's available, Marketing loses again.

In a smaller organization the sales and marketing functions often blend into one. Then there's still manufacturing (or if not an OEM, then ther's the Logistics/Supply Chain/freight forwarder people) to "work" on so that what you sold gets out to the customer.

jackpariseau says ...

Jim:

I think these disciplines are complimentary and of near equal value. The sales team without a marketer lacks a consistent message and tends to create products from vapor. They make sales, but the company will have trouble fulfilling the orders.

The marketing team without a salesperson isn't quite grounded in reality.

As an accomplished marketer I believe the accomplished salesperson is more valuable.

Hi Jack, I think the key is how effective both disciplines are, great marketing makes sales even better,  great sales can figure out how to get business but needs at least effective marketing. Your statement is correct they both need each other and as a marketer you always want to give credit to sales.

HarrietAlison says ...

In my way of thinking.... The Marketing Department does the research on the product, puts the info togetrher about positive points, value. bnefits.  Finds out what demographic, clientele needs to be approached then provides the sales person with the info they need to intelligently talk about the product.

The sales person is the one who goes innto the community and represents the company  in the flesh and shows the client who they are dealing with and what positive outcomes they will have from dealing with this company.  The salesperson shows the client how their  needs, wants and desires  will be personally dealt with and a continued  relationship will exist

Harriet, the sales person also is the voice of the customer and helps marketing find needs. You have the concept down

Both sales and marketing are depending on each other, marketing should study other products in the market from all aspects to establish successful sales  strategy to help sales people achieve company goals. Both should cooperate about market feedback and customer needs.

                                                                                                                                                      Mokhles elhussamy

In my view selling a product is called SALES and the strategy prepared to sell it is called MARKETING.

mokhleshussamy19_20 says ...

Both sales and marketing are depending on each other, marketing should study other products in the market from all aspects to establish successful sales  strategy to help sales people achieve company goals. Both should cooperate about market feedback and customer needs.

                                                                                                                                                      Mokhles elhussamy

does sales have an account specfic strategy, developed by sales?

goldsmith says ...

jimdwalton says ...

mokhleshussamy19_20 says ...

Both sales and marketing are depending on each other, marketing should study other products in the market from all aspects to establish successful sales  strategy to help sales people achieve company goals. Both should cooperate about market feedback and customer needs.

                                                                                                                                                      Mokhles elhussamy

I agree but which is more vital to company success?

Marketing.... However, marketing "could" be solely supported by sales. (salesman is also marketer or, salesman is the  marketing strategy)

and, marketing could do it without a sales department if they marketed the product correctly. amazon for example.

the person who is more vital to the company, marketer or salesman, is the one who can convince the owner to make the right choices...

profound and hard to argue, but I think sales

Marketing is all about Product,Price,Place,Promotion. Sales is final want of company...

After the effective marketing comapny need excellent sales....

Sales is a Motive of company and marketing is a tool to achieve that motive