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How do you sell?

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James_walton_max50

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Posted 5 months ago

 

In the medical field when interviewing for salesmen,I would often ask candidates the following; "A hospital is a big institution, how do you sell to a hospital?


 


In that content, in one paragraph or less, how do you sell to your marketplace?

Rich089_max50

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 Jim you are tying my hands here with one paragraph. Good question.


  Hmmmmmmm how long of a paragraph? weg


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Rich089_max50

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 How do I sell?

   I listen and gather information. I confirm that the information I seek and learn is correct. I discover how the client wants to be communicated with and then I give them what they need. Often times what they need is different than what they want. We explore together discovering wants and needs and tie them together in a structure the client understands and appreciates. Together we build rapport with the relationship that enhances the trust and value guiding the client to an enjoyable ownership exchange.

 Whew wiping sweat from forehead I think I did it.

 


The time is now to grow and learn as much as possible. Take action and responsibility for your actions
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Avt_isellhomes43449_large_max50

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Find out who the decision maker is, introduce myself to their gatekeeper and have them schedule me in for an appointment or lunch date with them to introduce myself and establish rapport. Set followup appointment to determine their requirements. Schedule another appointment, Prepare and present my proposal discuss proposal answer questions, handle objections close the deal.


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James_walton_max50

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rich34232 says ...



 Jim you are tying my hands here with one paragraph. Good question.


  Hmmmmmmm how long of a paragraph? weg



Rich, just think of a young professional looking for their first job and to be asked this question. There is no right or wrong answer but the logic can be flawed.

James_walton_max50

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rich34232 says ...



 


 How do I sell?

   I listen and gather information. I confirm that the information I seek and learn is correct. I discover how the client wants to be communicated with and then I give them what they need. Often times what they need is different than what they want. We explore together discovering wants and needs and tie them together in a structure the client understands and appreciates. Together we build rapport with the relationship that enhances the trust and value guiding the client to an enjoyable ownership exchange.

 Whew wiping sweat from forehead I think I did it.

 


Rich, you did it, I assume your client is the decision maker.

James_walton_max50

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vrbahs says ...



Find out who the decision maker is, introduce myself to their gatekeeper and have them schedule me in for an appointment or lunch date with them to introduce myself and establish rapport. Set followup appointment to determine their requirements. Schedule another appointment, Prepare and present my proposal discuss proposal answer questions, handle objections close the deal.



If I were to answer this question in one statement, it would be, "I would find the person who makes the decision. We are on the same page

1222957260smile_from_god_max50

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Would a hospital have a board that you need to meet with??? I know some places don't have just one person that makes the decision it has to be taken before a board.???


Like some church's have a vestry and the vestry has to vote on financial questtions one person cannot be a renegade and decide on his or her own.


HarrietAlison
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James_walton_max50

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HarrietAlison says ...



Would a hospital have a board that you need to meet with??? I know some places don't have just one person that makes the decision it has to be taken before a board.???


Like some church's have a vestry and the vestry has to vote on financial questtions one person cannot be a renegade and decide on his or her own.



harriet, you have the right answer, find out how decisions are made!

Rich089_max50

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why waste their time and mine if they are not the decision maker.That is complete prior to contact


The time is now to grow and learn as much as possible. Take action and responsibility for your actions
http://practicebetterbusiness.com

Join me at http://twitter.com/rich34232
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James_walton_max50

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rich34232 says ...



why waste their time and mine if they are not the decision maker.That is complete prior to contact



right on my brother!

Rich089_max50

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Harriet you are correct however if we take a minute and really look into the bright light we see that there is ONE person who has the power of persuasion over the rest in those groups. Whether it is the church,hospitol. Find them and have them represent  for the both of you.Once they are on yoru side( your friend) The sky is the limit.


The time is now to grow and learn as much as possible. Take action and responsibility for your actions
http://practicebetterbusiness.com

Join me at http://twitter.com/rich34232
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Keep an eye out for my upcoming book, Outside the Business Box; All about Sales

Hypnotic_max50

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I sell them on the one thing that my competition will never have....which is me.  When people buy something from me, they are getting an experience that none of my competitors can come close to.  Making sure customers remember me out of a sea of competitors is not an easy thing to do though. 

James_walton_max50

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rich34232 says ...



Harriet you are correct however if we take a minute and really look into the bright light we see that there is ONE person who has the power of persuasion over the rest in those groups. Whether it is the church,hospitol. Find them and have them represent  for the both of you.Once they are on yoru side( your friend) The sky is the limit.



Right on Rich, a key influnencer, there may be mutlple people involved, and they all may have different needs to be addressed, but one person will carry the most weight.

1222957260smile_from_god_max50

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It may also be that one person may know more about buying a new AC unit and another may know moe about Advertising.  Someone else may have more knowledge about  purchasing paint or a sign.  It may depend on what is being bought as to who is ost influential.


HarrietAlison
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James_walton_max50

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HarrietAlison says ...



It may also be that one person may know more about buying a new AC unit and another may know moe about Advertising.  Someone else may have more knowledge about  purchasing paint or a sign.  It may depend on what is being bought as to who is ost influential.



right on!!

Rich089_max50

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folsom right on and the correct way to think.


The time is now to grow and learn as much as possible. Take action and responsibility for your actions
http://practicebetterbusiness.com

Join me at http://twitter.com/rich34232
http://www.linkedin.com/in/rich34232
Keep an eye out for my upcoming book, Outside the Business Box; All about Sales