SalesHQ

97 percent of e-mail is spam. It's not only an annoyance but also an environmental problem.

How do you deal with spam? What do you think can be done to reduce it?

Does spam inhibit your ability to generate new business because e-mails are wrongly tagged as "junk"? How do you get past that?

I voted for it makes my job harder because as a marketing director, it's my job to make sure that our emails don''t get listed as SPAM. 

I'm not sure if I understand the environment issue you mentioned unless you are also using the term SPAM to refer to direct mail, which obviously does involve paper.

As for making sure that our emails don't get blacklisted on the servers or through the email software we are using, there's a couple of things.  Those include:

• obviously make sure that you are in compliance with CAN-SPAM (physical address, one step opt-outs)  (and yes, that means if someone opts out, that you don't ever email them again unless they re-register and ask to be added back)


• do a double opt-in when people register to receive your emails


• include a reminder at the top (or bottom) of your email with a statement, you are receiving this email because of (your relationship, past purchase, registration, etc.)


• do not over send emails


• make sure you target your lists and content appropriately


• include your brand name both in the subject and from lines


• make sure that people understand your privacy rules (do you sell or rent to third parties)

Some people as part of their double opt-in, follow with a welcome email which shows an example of what they can expect from you, as well as includes instructions for the person to whitelist you so that you don't get blocked by SPAM or corporate filters.

yea, where did you get 97%? I get a lot of e mails since I have gone almost paperless. I am trying to go "green". I would guesstimate only 3% of my e mails are spam. And typically they are in the spam folder which I check often.

editor says ...

97 percent of e-mail is spam. It's not only an annoyance but also an environmental problem.

 

How do you deal with spam? What do you think can be done to reduce it?

Does spam inhibit your ability to generate new business because e-mails are wrongly tagged as "junk"? How do you get past that?

 

 

I use www.spambully.com the best we have tested. Works on many platforms.