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Dale Carnegie's Gold Book

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Posted about 1 year ago

 

From Dale Carnegie's Golden Book  Principles from How to Win Friends and Influence People


Become a Friendlier Person


1. Don't critize, condemn or complain.


2. Give honest, sincere appreciation.


3. Arouse in the other person an eager want.


4. Become genuinely interested in other people.


5. Smile.


6. Remember that a person's name is to that person the sweetest and most important sound in any language.


7. Be a good listener. Encourage others to talk about themselves.


8. Talk in terms of the other person's interests.


9. Make the other person feel important - and do it sincerely.


 


 

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Rate This | Posted about 1 year ago

 

In my opinion #7 is the Golden principle. This is the key to selling. People want to talk about themselves let's face it and if you're willing to listen and genuinly interested this is an incredible advantage. Ofcourse a pretty smile goes a long way as well.

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Rate This | Posted about 1 year ago

 

Does anyone have any thoughts on the best way to arouse in another person an eager want?

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Rate This | Posted about 1 year ago

 

Number 5 is golden. I seriously think people treat you so much better if you flash 'em a smile. In the office or on the streets.

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Rate This | Posted about 1 year ago

 

This is one of the top sales/business books out there. We studied it in my management class in college. I think the "arouse an eager want part" is about seeing the situation from their point of view. What are they trying to get out of this conversation? If you put your self in their shoes, you automatically open the arena to accomplish their goal.

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Rate This | Posted about 1 year ago

 

I read this principle that you should mimic the attitude of the person your speaking with.


It should not be an obvious tactic, but I found out it's a pretty good way to put people at ease.

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Rate This | Posted about 1 year ago

 

Its funny how becoming a friendlier person sounds like becoming a mirror. It's true though; its human nature to be drawn to seeing ourselves in our surroundings. And if we're talking about wanting to influence people, becoming approachable and attractive makes sense. In my experience, listening does wonders. You can engage in a whole conversation with someone without even saying a word, yet they feel satisfied and special. Its easier than giving a smile, in my opinion.

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My favorite is number 2. It's kept me happy personally and professionally.

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Vincent says ...



I read this principle that you should mimic the attitude of the person your speaking with.


It should not be an obvious tactic, but I found out it's a pretty good way to put people at ease.



I thought about this this morning actually. I think its more about not reacting to them in a way that contrasts their current state of being; it stands out too much and possibly seems distrusting.

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Rate This | Posted about 1 year ago

 

Generosity (as in the nature of being genuine) is the most powerful tool in communication, and therein sales as well. We'd all be really surprised if we realized how often we are not actually listening, we are waiting to talk. If you let your case go, your reasoning and your "right"-ness, and just listen, you can get so much more accomplished just by realizing what the other person's real concerns are. Once you can address those concerns you have all the tools you need to build the perfect sales pitch. It's like someone offering you the puzzle pieces and all you have to do is put them together.

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Rate This | Posted about 1 year ago

 

 I think the honesty is not emphasized enough... people are smart and intuitive.  If you don't believe what you are saying, how will anyone else.  Be honest!  Its a lot less stressful.

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Rate This | Posted about 1 year ago

 

3. Arouse in the other person an eager want.:


This goes along with one of the things I learned in my first sales job - talk about benefits, not features. Meaning tell people about what your  product/service does to make their life easier, not just a list of that product/service's traits or feature.

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alan says ...



3. Arouse in the other person an eager want.:


This goes along with one of the things I learned in my first sales job - talk about benefits, not features. Meaning tell people about what your  product/service does to make their life easier, not just a list of that product/service's traits or feature.



Thats right on alan.


Here is an excellent article from HQ featured write Kevin Dwyer that expands on the importance of benefits and their relationship to features and advantages. http://saleshq.monster.com/training/articles/617-product-features-advantages-and-benefits

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GIVE A GOOD SMILE......AND GET ONE IN RETURN.

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I don't necessarily agree with #6, why;


When I was in Banking, I had a customer named 'Purple Chin' , Honestly!


Another on I have met in sales is ' Buttley Frisley' , Seriously!


Now, come on, how beautiful can those sound, even in French!


ORACKLLE

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Rate This | Posted about 1 year ago

 

 Those are great rules to follow.


     Mimic. Try this the next time you are with a really tough obnoxious client., when you need to gain some sort of  cooperation the mimic  tecnique  tries to develope  cooperation. I have called this  the mirror technique.


   Your speaking ,the client puts his hand on his or her chin,a few minutes later you put your hand on your chin.The client leans back and folds his arm ,in a few minutes lean back in your chair and fold your arms.  After you have mirrored his or her  actions a few times then allow the client to mirror you. Do something that has already been done such as leaning back and folding your arm.,watch the client fold their arms.Then you have some sort of cooperation. Mirroring a client has been around for years and does work.


     Another way to gain cooperation from a client ,ask them for something,pen ,piece of paper, water ,coffee. Notice the change in direction  with the call when you can receive some cooperation.


     When a client offers you something such as coffee ,water,juice,soda,accept whatever they offer you whether you want it or not. They are trying to gain cooperation from you.Give it to them. A pleasant surprise awaits you by accepting.The client is willing to continue and is ready to have an ownership exchange. Refusing the offer the client stops trying to convince themselves of buying the product.


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Rate This | Posted 7 months ago

 

I feel the principles from how to win friends and influence people by Imandel are useful. Especially, the 1st, 5th, 6th, 7th & 9th points help alot in making good raport with the clients which in turn gets you more sales>Sales>SALES.


However, apart from the above try to find out what the client needs, what are their requirements and try to explain them how we can fulfill their requirement. Give them a time commitment to fulfill their requirements. Explain more about the benefits and for them features turns into benefits and for us benefits turns into features to sell more and  more.


Hope others like this quote.