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    Business Cost-Cutting No-Nos

    Business Cost-Cutting No-Nos
    In a sluggish economy, running leaner is a must, but not every money-saving measure is a good one. These experts discuss the moves you shouldn't make during tough times, even if they seem like easy ways to cut costs. h4. Finances Having started his own business during the 2001 economic recession, Virgin Money USA CEO Asheesh Advani knows how to trim ...
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  • +11

    Self-Assessment: Whats Your Unique Selling Proposition?

    Self-Assessment: Whats Your Unique Selling Proposition?
    What you have to impress on prospective customers is the added value they can expect when they establish a relationship with you. It may be a single specific feature so unique to your company that it can stand alone as a persuasive reason to deal with you. But the odds on finding and isolating that single 24-­carat nugget of information that ...
    Rated: +11
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    Market Research on the Cheap

    Market Research on the Cheap
    Large corporations spend millions on sophisticated surveys and focus groups from established researchers such as Harris Interactive and Survey Sampling to determine whether their products or services will appeal to customers at a price they're willing to pay. But for companies operating on a shoestring budget, there are ways to gather key information about your customers and prospects without hiring an ...
    Rated: +1
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    Right Job, Wrong Salary?

    Right Job, Wrong Salary?
    As staffing manager for Comforce in New Jersey, Penne Gabel has noticed a change in HR job seekers' attitudes in recent years: Many candidates for human resources positions are now willing to accept lower salaries than they previously earned, because they're worried they can't expect a strong salary in a new position. Gabel herself estimates HR salaries have fallen approximately 10 ...