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  • +6

    Why You Should Encourage Online Product Reviews

    Why You Should Encourage Online Product Reviews
    What do customers think of your products? Let them tell other shoppers by posting their comments on your website. As plenty of e-tailers have discovered, online reviews by happy customers carry more weight with other buyers than most forms of marketing communication. "The more clutter we get in traditional media, the more consumers are talking to each other," says Peter Kim, ...
    Rated: +6
  • +2

    12 Ways to Increase Online Sales

    12 Ways to Increase Online Sales
    One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to your star-performing strategies, because there's always room for improvement. The bottom line is, testing ...
    Rated: +2
  • +2

    6 Technology Rules to Thrive

    6 Technology Rules to Thrive
    Over the past few weeks, I've been thinking about the following six rules I created that I believe will really help you boost your business. There are plenty of other technology rules to keep in mind, but these six go beyond the traditional guidelines of having a website and making sure your technology is secure. h4. 1. Spend money on technology ...
    Rated: +2
  • +3

    Gambling on Netbooks in Vegas

    Gambling on Netbooks in Vegas
    It's not hard to spot a netbook in the wild. You know these tiny, stripped-down laptops by their screens, which measure about 10 inches, and price tags, which currently go as low as $300. But soon this emerging class of machines won't be so easy to ID—electronics manufacturers are about to bust the computer category wide open. At the Consumer Electronics ...
    Rated: +3
  • +1

    Conversations With a Teen Entrepreneur

    Conversations With a Teen Entrepreneur
    Ben Cathers was just 12 when he started his first business, a Web marketing and advertising firm geared towards teenagers that eventually grew into two offices and 10 employees. Not ready to stop there, Cathers also launched a nationally syndicated radio show, again with teenagers as his target audience. Now 19 and a student at the Boston University School of Management, ...
    Rated: +1
  • +5

    Selling Clothes With BMWs

    Selling Clothes With BMWs
    Some years ago, I overheard a debate between two friends about the name of a startup business. "It's a good name," said one friend to the other, "but I'm not sure it's the best name." You could say the same thing about the techniques typically used to attract customers to a new business. Traditional strategies like networking and mailings will do ...
    Rated: +5
  • +9

    Sell in 60 Seconds

    Sell in 60 Seconds
    h4. Q: I've always equated selling with telling, and lately I've noticed that my prospects cut me off when I am giving them my pitch. What's the best way to get my point across and win the sale? A: I would imagine that this month's question has value to all of us in sales and marketing. Let's face it: Buyers are ...
    Rated: +9
  • +2

    Crystal, China Maker Waterford Wedgwood Files for Bankruptcy

    Crystal, China Maker Waterford Wedgwood Files for Bankruptcy
    LONDON — Waterford Wedgwood, the maker of classic china and crystal, filed for bankruptcy protection Monday after attempts to restructure the struggling business or find a buyer failed. Four administrators from business advisory firm Deloitte were appointed to run the company's businesses in Britain and Northern Ireland, while a Deloitte partner in the Irish Republic was appointed as receiver of Waterford ...
    Rated: +2
  • +1

    Sour Economy Makes Diet Marketers Try Harder in 2009

    Sour Economy Makes Diet Marketers Try Harder in 2009
    Weight-loss marketers face a hefty challenge with the advent of diet season: selling products and services to pound-conscious yet penny-pinching consumers. The first quarter — when resolutions are still fresh — is when many weight-loss companies launch marketing efforts. Weight Watchers spent more than $50 million January through March 2008 to tout its products and services, according to TNS Media Intelligence. ...
    Rated: +1
  • +2

    Sour Economy Makes Diet Marketers Try Harder in 2009

    Sour Economy Makes Diet Marketers Try Harder in 2009
    Weight-loss marketers face a hefty challenge with the advent of diet season: selling products and services to pound-conscious yet penny-pinching consumers. The first quarter — when resolutions are still fresh — is when many weight-loss companies launch marketing efforts. Weight Watchers spent more than $50 million January through March 2008 to tout its products and services, according to TNS Media Intelligence. ...
    Rated: +2
  • Rate

    Staples Paper Gets a New Look in 2009

    Staples Paper Gets a New Look in 2009
    h4. The Starting Point Staples' original paper line included 14 different products and a complex packaging scheme: red, blue, and gold indicated good, better, best in terms of quality; green indicated environmental-friendliness; and machine-specific papers were packaged in darker blue. Marketing firm Affinnova's research addressed questions such as "Does the color strategy make sense?" and "Should the machine-specific papers be merged ...
  • +4

    The Future of In-Flight Internet

    The Future of In-Flight Internet
    U.S. airlines may be cutting back flights, but their race to provide in-flight Internet continues unabated. Our conversation this week is with John Guidon, CEO and founder of Row 44, one of the companies hoping to capture a share of the nascent market. The Westlake Village, Calif.-based company develops technology for Internet and data connection to commercial aircraft using the global ...
    Rated: +4
  • +3

    2008 Meltdown? Not for Movies

    2008 Meltdown? Not for Movies
    LOS ANGELES — Nothing serves Hollywood better than a world on the brink. Look at the year in film. War and a full-blown recession haven't stopped moviegoers from plunking down $10 a ticket. Brisk business over the Christmas weekend pushed 2008 ticket sales to $9.5 billion — within striking distance of the record set last year of $9.6 billion. Of course, ...
    Rated: +3
  • +3

    Venture Capital's Favorite Startups

    Venture Capital's Favorite Startups
    Over the past four quarters—even as the depths of the nation's economic problems became evident—venture capitalists invested more than $7 billion in seed and early-stage companies in more than 1,400 deals, according to the MoneyTree Report from the National Venture Capital Assn. and . That's more money raised by young companies than in any calendar year since the dot-com bubble burst ...
    Rated: +3
  • +1

    The Consumer Electronics Inventory Glut

    The Consumer Electronics Inventory Glut
    Automakers aren't the only ones halting production as inventories pile up. The consumer electronics industry is also coming to grips with rising stockpiles of unsold goods that are likely to result in price pressure and falling profit. Recent evidence of growing inventories came Dec. 15, when SanDisk, a maker of memory cards and storage drives, said it will temporarily stop production ...
    Rated: +1
  • +3

    Where'd the Bailout Money Go? Banks Aren't Saying

    Where'd the Bailout Money Go? Banks Aren't Saying
    WASHINGTON — After receiving billions in aid from U.S. taxpayers, the nation's largest banks say they can't track exactly how they're spending it. Some won't even talk about it. "We're choosing not to disclose that," said Kevin Heine, spokesman for Bank of New York Mellon (BK), which received about $3 billion. Thomas Kelly, a spokesman for JPMorgan Chase (JPM), which received ...
    Rated: +3
  • +5

    Layoff Survival Kit: Legal & Financial Essentials

    Layoff Survival Kit: Legal & Financial Essentials
    This article offers general information on legal and financial matters relating to employment. For specific information relating to your situation, please consult an attorney, financial planner or appropriate government agency. Now that you've lost your job, you need to hurry up and find a new one, right? Wrong. You've got to buck up and tie up loose ends with your ex-employer ...
    Rated: +5
  • +2

    Second Interview Questions

    Second Interview Questions
    Congratulations, you've made it to round two of the interview process. What are you likely to face, and what are your best strategies for nabbing the job? Keep these tips in mind as you head toward the finish line. • They'll quiz you to see if you really know your stuff. Make sure you are prepared to answer more detailed questions. ...
    Rated: +2
  • +4

    How to Contend with a More Experienced Negotiator

    How to Contend with a More Experienced Negotiator
    No matter how long you've been making deals, sometimes you're up against someone who is simply far more experienced than you. h4. Some tips for dealing: h4. 1. Ignore the resume The outcome of a negotiation has more to do with need, greed and leverage than your opponent's resume. Reassess the battlefield. Your position may be better than you think. h4. ...
    Rated: +4
  • +2

    Hangin' Tough in Negotiation

    Hangin' Tough in Negotiation
    Just as strong is the word we often use to describe good coffee, tough is the word we often use to describe good negotiators. There's a definite advantage to being known this way; it immediately reduces your opponent's expectations. Some may soften, others will try harder; but in this competitive world of business, they will all respect you for not being ...
    Rated: +2