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    Staples Paper Gets a New Look in 2009

    Staples Paper Gets a New Look in 2009
    h4. The Starting Point Staples' original paper line included 14 different products and a complex packaging scheme: red, blue, and gold indicated good, better, best in terms of quality; green indicated environmental-friendliness; and machine-specific papers were packaged in darker blue. Marketing firm Affinnova's research addressed questions such as "Does the color strategy make sense?" and "Should the machine-specific papers be merged ...
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    Right Job, Wrong Salary?

    Right Job, Wrong Salary?
    As staffing manager for Comforce in New Jersey, Penne Gabel has noticed a change in HR job seekers' attitudes in recent years: Many candidates for human resources positions are now willing to accept lower salaries than they previously earned, because they're worried they can't expect a strong salary in a new position. Gabel herself estimates HR salaries have fallen approximately 10 ...
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    The Future of In-Flight Internet

    The Future of In-Flight Internet
    U.S. airlines may be cutting back flights, but their race to provide in-flight Internet continues unabated. Our conversation this week is with John Guidon, CEO and founder of Row 44, one of the companies hoping to capture a share of the nascent market. The Westlake Village, Calif.-based company develops technology for Internet and data connection to commercial aircraft using the global ...
    Rated: +4
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    2008 Meltdown? Not for Movies

    2008 Meltdown? Not for Movies
    LOS ANGELES — Nothing serves Hollywood better than a world on the brink. Look at the year in film. War and a full-blown recession haven't stopped moviegoers from plunking down $10 a ticket. Brisk business over the Christmas weekend pushed 2008 ticket sales to $9.5 billion — within striking distance of the record set last year of $9.6 billion. Of course, ...
    Rated: +3