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20 Worst Product Failures

Zac Frank and Tania Khadder

Smokeless Cigarettes

RJ Reynolds


With concern over the dangers of smoking at fever pitch in the late 80s, tobacco giant RJ Reynolds set out to create a “cleaner” alternative. $325 million later, smokeless cigarettes were born.

They were called Premier. But really, they were anything but.

The manufacturer’s own CEO complained they tasted “like sh*t.” They were practically impossible to light. There was no guarantee that they were healthier than regular cigarettes. And to top it all off, they were rumored to be an effective receptacle for smoking crack cocaine. Oops.

Smokers didn’t enjoy them. Non-smokers had no interest in trying them. Four months later, they were pulled from the market.

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