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20 Worst Product Failures

Zac Frank and Tania Khadder

Kitchen Entrees

Colgate


Brand extensions can be highly successful. Think Apple’s iPhone or Iams’ pet insurance.

They can also fail miserably. Think Colgate Kitchen Entrees.

Never heard of it? You’re not the only one. Once upon a time, Colgate (yes, the toothpaste brand) thought it wise to launch a line of frozen dinners. The logic behind the pairing? Consumers can eat a Colgate meal, then brush their teeth with Colgate toothpaste.

Unfortunately for them, the thought of toothpaste failed to whet consumers’ appetite for a chicken stir-fry. The product was a complete bust, and was pulled from the shelves shortly after.

Next: Thirsty Dog!