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12 Ways to Increase Online Sales

12 Ways to Increase Online Sales

Derek Gehl, Entrepreneur

One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you test it. This applies even to your star-performing strategies, because there’s always room for improvement.

The bottom line is, testing is the only way to discover what works-and what doesn’t-on your website, and it’s the best way to start increasing your sales exponentially. And if you take the plunge and use just one of the following tests, you’ll learn just how true this is, especially when you start seeing a dramatic improvement to your bottom line.

Test #1:

Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I’d strongly recommend you test whether or not this is the best strategy for you. We’ve found that offering fewer products in one place with more copy describing those products always translates into higher sales.

It’s all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product-or one set of related products-you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don’t have to stop selling your other products-you can always offer them to your customers from other web pages or by using follow-up offers (see Test #12)

Of course, the only way to find out for sure if this will work with your target audience is to test it! Write a sales letter for your lead product, and put it on your home page. Then run the test for a week or two to see how it increases your sales.

Test #2:

Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Your opt-in offer is your tool for gathering your customers’ e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.

But did you know that where your opt-in offer appears on your site can have a huge impact on how many subscribers you attract?

If you don’t use a long sales letter, test placing your opt-in offer in as prominent a position as possible on your home page-the top left of a page is where visitors’ eyes are often drawn first. At the very least, test placing your opt-in in the “top fold” of your home page-the area of screen first visible to a visitor before they scroll down the page.

If you have a long sales letter, you should test placing your opt-in offer within your second “page” of text-after you’ve grabbed your visitors’ attention by identifying a problem they have and established your credibility by impressing them with your credentials, experience and glowing testimonials from happy customers.