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6 Technology Rules to Thrive

6 Technology Rules to Thrive

This year, consider implementing these rules that can give your business a boost.

Ramon Ray, Entrepreneur

Over the past few weeks, I’ve been thinking about the following six rules I created that I believe will really help you boost your business. There are plenty of other technology rules to keep in mind, but these six go beyond the traditional guidelines of having a website and making sure your technology is secure.

1. Spend money on technology as an investment-not as a cost.

You spend money on insurance. You probably have a lawyer and an accountant. However, when it comes to spending money on technology, many of you only do so when absolutely necessary. You don’t spend money on technology that you think you don’t need. This is a mistake.

If you’re building a business that’s meant to last, you must think of your technology spending as an investment in how technology can help your business grow. You should spend money on technology that will help you now and in the future. The right investments in technology will help you save money and time, do more with less and grow your business.

Develop a Specialization

Don’t think of where your business is now, but think of where your business will be in five years and invest in technology accordingly.

2. Microsoft Outlook is not CRM.

Many of you, like me, use Microsoft Outlook as the core foundation of your business. You use it to manage your e-mail, tasks, notes and calendar-and that’s good. But if you want to increase sales to your current customers and know everything you can about each customer, you should use a true CRM product or service.

When a customer buys from you, chats with your sales rep and maybe returns a product, a true CRM product or service can help you mine this data and use it to know more about your customers.

3. Web 2.0 is no joke.

You’ve heard about Facebook, MySpace, and a few dozen other social media tools that help you connect with others. Many websites also enable you to comment, upload your own videos and share your insights. This is what Web 2.0 is about. It’s more than you giving a sales pitch to someone, which is a one-way conversation. It’s about having a conversation with customers and letting them have a conversation with each other-about you.

You need to have a great website with quality navigation and content. You need an e-mail newsletter to reach people. You should have a blog to foster more conversation and boost your websites rankings in search engines.

The next step is to ensure visitors to your site can communicate with you and with each other using Web 2.0 technologies.