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Millions of workers are quietly toiling in their cubicles and dream of breaking free from corporate culture. Almost a quarter of full-time or part-time working Americans have considered leaving a job to become self-employed, according to a USA TODAY/Gallup Poll taken in July. Many others don't want to ditch their day jobs but want to dabble in side projects to earn ...

Who makes your favorite shoes or outfits? What beverage calls your name when you need a pick-me-up? Whose movies won't you miss? Whose help do you seek when you want a project done right, at home or at work? All of these questions involve your reactions to a particular brand - a collection of assumptions about quality, appeal and reliability that ...

The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them. This document highlights the key issues you should consider prior to compiling your own plan and will hopefully ...

Inquisitive entrepreneurs and small business owners can find inspiring insights and common sense answers from two industry pros on MainStreet. Each week Dani Babb, a small business expert and the dean of Andrew Jackson University’s College of Business in Hoover, Ala., and Dr. John Rutledge, the chairman of private equity investment firm Rutledge Capital, offer their advice to scores of entrepreneurs ...

1. Bring a Wingman Rather than flying solo at your next networking event, bring a friend, co-worker, or business associate along with you. This "security blanket" will boost your confidence as well as your comfort level and immediately removes the bulk of reluctance associated with attending a networking event by yourself. Next Tip>> [page] 2. You Are Not Alone If you ...

A market in its entirety is too broad in scope for any but the largest companies to tackle successfully. The best strategy for a smaller business is to divide demand into manageable market niches. Small operations can then offer specialized goods and services attractive to a specific group of prospective buyers. There are undoubtedly some particular products or services you are ...