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20 Best Sales Books

SalesHQ

Sales 2.0 for Dummies

by David Thompson with Elaine Marmel


As part of the first Sales 2.0 conference held in October 2007, Genius.com CEO David Thompson wrote a quick guide for integrating social media with the sales process, Sales 2.0 for Dummies. With the proliferation of online communities like Facebook, Thompson shows you what Sales 2.0 is (and can be) and offers 10 ways to boost your 2.0 abilities.

Cold calling might be going the way of the dinosaurs. Social networks can provide a warmer way to cultivate prospects and a potentially more rewarding one. Thompson shows how web conference, social networking, and prospect tracking can lead to big sales gains. But you have to know the techniques…

Excerpt: A great source of new business is your current customer base. Effectively maintaining and cultivating your existing customers is an enormous Sales 2.0 opportunity for any company. You must have an excellent Customer Relationship Management (CRM) solution to manage those relationships… Just as important, you need a marketing system.

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