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20 Best Sales Books

SalesHQ

Selling to Big Companies

by Jill Konrath


Sales may be one of the easiest industries to get into, but selling to the Fortune 500 is not an easy feat. In this economy, in particular, getting meetings with corporate decision makers is one of the biggest challenges any salesperson faces. SalesHQ featured writer Jill Konrath shows you how to stop wasting your time with cold calling through sure-fire strategies that will get you into the board room.

Selling to Big Companies will show you how to rise above the rest and become a resource to these corporations, not just a product pusher. These strategies are more complex than many direct sales approaches, and they have to be. Your customers at this level are some of the savviest prospects out there and they know a salesperson’s standard practices and how to evade them.

Excerpt: The challenge of getting into big companies is formidable, but the payback can be huge. Preparing enticing voice mail messages requires some serious thinking, a good understanding of your business case, and the panache to pull it off as a professional.

Next: How to Win Friends and Influence People


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  • Jonprofphotos_030tightcompressed_max50

    jonwyderka

    25 days ago

    12 comments

    It's a good list. I have many of the books mentioned or other books by the same authors. In general, people who continue to try to get better at their craft, get better at it. No surprises in that it works for sales people, too. - Jon Wyderka -

  • Jaye_maxx_s_photos_for_all_use_007_max50

    JAYEMAXXALEXANDER

    about 1 month ago

    2 comments

    I have read this book and it is an excellent book and you can keep it on your desk at the office and in your briefcase so that your co-workers and managers will see that you are always looking to improve yourself and the company.Sales is a passion not a job...We are professionals and this book supports this fact

  • Photo_user_blank_big

    averillcox

    about 1 month ago

    4 comments

    Just gone through your list its really amazing one,from the list most the i already purchase it.

    r4

  • Photo_user_blank_big

    milan

    about 1 month ago

    40 comments

    2 more that I would add are "Spin Selling" and "Selling to VITO."
    online diplomas | online undergraduate diplomas

  • Photo_user_blank_big

    milan

    about 1 month ago

    40 comments

    author, not of Entrepreneur.com. All answers are intended to be general in nature, without regard to specific online master degrees | online mba degrees | online doctoral degrees

  • Luke_max50

    Luke

    2 months ago

    30 comments

    2 more that I would add are "Spin Selling" and "Selling to VITO."

  • N56010986_32966857_9710_max50

    Slater

    3 months ago

    16 comments

    This is a great list. As someone who is new to selling and thirsty for knowledge I plan on keeping this list and getting through all of these books. Already have 2 down.

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    mikeacq

    6 months ago

    2 comments

    Great list though I would have thought I would had seen work from Jack Carew.

  • Vegas_2008-101_max50

    kdaven

    9 months ago

    2 comments

    I Would make "The Closer" By Ben Gay and 'How to Sell Yourself' by Joe Girard in my Top Ten.

  • Photo_user_blank_big

    YYing

    about 1 year ago

    2 comments

    Very great book list, very attractive only read the title, hehe,
    but I do not see the <> by KeithM. Eades. It seemed popular in IT coroperation.

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    tammiegonzales

    about 1 year ago

    2 comments

    The list is great I just got done reading the magic of thinking big . It is another good one. by John Swartz. .

  • Me_max50

    Boykin

    about 1 year ago

    2 comments

    Great list! ...make it 21 and add: You Can't Teach A Kid to Ride A Bike At A Seminar by David H. Sandler

  • Konrath-casual_max50

    jillkonrath

    about 1 year ago

    2 comments

    Thanks for including my book, Selling to Big Companies, on your 20 Best Sales Books list. I am honored to be included.

  • Rich089_max50

    rich34232

    about 1 year ago

    918 comments

    I have 15 of these exceptional books great list

  • 1skip_anderson_bw_web_256x256_max50

    SkipAnderson

    about 1 year ago

    2 comments

    These are all great books. My only argument is that some of them aren't sales books. "Selling the Invisible" would be on my personal list of 20 top business books, or top 10 marketing books, but it isn't about selling!

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