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  • What Should You be Measuring? Insights From Sales 2.0 Conference

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    *Pelin Wood Thorogood of Aegean Group* spoke about how Marketing can significantly increase the number of qualified leads with the same marketing budget. *Critical to success is implementing a culture of measurement*. She recommends tracking the f...

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  • What am I learning at the Sales 2.0 Conference?

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    h4. Definition of Sales 2.0, as per David Thompson, CEO of Genius: Sales 2.0 combines customer-focused processes with Web 2.0 productivity technologies to enhance the art and science of selling while creating customer value. It's all about driving...

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